In this case study, a leading finance firm partnered with Pink Paradigm to overcome significant digital visibility challenges. The firm was grappling with low-quality backlinks, poor user experience, technical SEO problems, and weak social media engagement. Pink Paradigm implemented a comprehensive digital transformation strategy, which included disavowing spam links, enhancing website usability, optimizing SEO, and launching targeted social media and PR campaigns. The results were substantial, with the firm experiencing a 153% increase in total sessions and a 34% improvement in engagement rates.

ORGANIC SEO | LOCAL SEO | DIGITAL PR | WEBSITE DEVELOPMENT | BRAND LAUNCH

In this case study, Pink Paradigm successfully launched the Koosh Collection, a new hospitality brand, in a highly competitive market dominated by established corporate hotels. Despite challenges such as a limited marketing budget and a brand-new domain, Pink Paradigm implemented a blended digital strategy that included local SEO, organic social media, digital PR, and paid advertising. Over six months, these efforts generated 18,457 users, with 9,956 from organic search, and a 9.75% engagement rate on Google Ads. By leveraging local SEO, backlink acquisition, and strategic social media campaigns, Koosh Collection saw substantial growth in both traffic and brand engagement.

GOOGLE ADS MANAGEMENT | DIGITAL PR | WEBSITE DEVELOPMENT | BRAND LAUNCH

In this case study, Pink Paradigm partnered with a retail shopping center in Bradenton, FL, to address declining online visibility and engagement. The strategy focused on optimizing the shopping center’s Google Business Profile, improving website usability, and enhancing digital content through SEO and design improvements. Over six months, these efforts resulted in a 256% increase in users, a 189% rise in sessions, and an extraordinary 9,705% surge in referral traffic. These outcomes underscore the importance of accurate business information and a comprehensive digital marketing approach in revitalizing online presence and customer engagement.

ORGANIC SEO | LOCAL SEO | GOOGLE MAPS OPTIMIZATION | SOCIAL MEDIA

In this case study, Pink Paradigm helped a retail destination overcome challenges with online visibility and local engagement through a tailored digital marketing strategy. By optimizing the Google Business Profile, enhancing website usability, resolving technical SEO issues, and implementing content optimization and local PR efforts, Pink Paradigm boosted the center’s visibility and foot traffic. Over six months, the campaign led to a 254.79% increase in users, a 109.3% surge in organic traffic, and significant improvements in direct traffic and user engagement. This highlights the power of strategic local SEO in driving both digital and physical growth.

ORGANIC SEO | LOCAL SEO | GOOGLE BUSINESS MANAGEMENT

In this detailed case study, we highlight how our strategic approach to Google Ads management transformed the performance of a Solar vendor’s digital marketing campaigns. By implementing targeted optimizations—ranging from keyword refinement and enhanced ad copy to smart bid strategies—we significantly improved key metrics, including a 487% increase in conversions and a reduction in cost-per-conversion. Read on to discover how our data-driven methods delivered exceptional results, turning an underperforming account into a high-ROI asset.

GOOGLE ADS MANAGEMENT

In June 2024, we took over the Google Ads account for a home services vendor running multiple campaigns, including search, display, and remarketing efforts. The account faced several challenges, such as low conversion rates, inefficient budget allocation, and underperforming or paused campaigns. This case study analyzes the changes made from June 1, 2024, to September 30, 2024, compared to the previous period, with a focus on improving conversions and optimizing ad spend.

GOOGLE ADS MANAGEMENT

In this case study, we detail how strategic changes to a home services vendor’s Google Local Services account resulted in a dramatic reduction in lead spend while improving overall lead quality and ad visibility. By optimizing budget allocation, enhancing ad placements, and unlocking new lead channels, we successfully transformed the account’s performance, showcasing the power of targeted management in driving more cost-effective results. Read on to discover the full impact of these optimizations and how they delivered stronger ROI for the client.